"Chasing Summer since 2018, I was tired of having to compromise on my beachwear buys: I wanted both killer swim style and a perfect fit, so in March 2018 Beach Couture by Annabelle Lawrence was born.

Specialising in made-to-measure swimwear and bespoke embellished pieces, that make women feel confident, classy & sassy, my aim is to take over the industry, one pool party at a time." 


With a background in costume design and a First Class degree in Fashion Design with Honours, Annabelle has always been accustomed to the importance of the fit of purpose-made garments. Having grown up designing Ballroom & Latin dance dresses, creating premium pieces using contemporary fabrics, clever design details and stunning surface embellishment is a key factor she wanted to bring across to her business.

"Having a made-to-measure service is incredibly important to me. There are so many brands that give women no alternative but to fit into their sizing and their idea of what should be, but I say you create clothes to fit you, not the other way around. Women's bodies should be celebrated, which is why Annabelle Lawrence pieces are designed to accentuate and support a woman's body in all the right places; designed to turn heads."


Annabelle Lawrence designs are made with the highest quality fabrics which have been tested in multiple conditions, and sourced from within the UK to help reduce our carbon footprint. All garments are produced in-house and our made-to-order and made-to-measure service helps to dramatically reduce wastage. We are beginning to introduce sustainable fabric options, with the lycra being made from recycled ocean waste. We aim to source a full range of sustainable fabrics, to become a 100% sustainable brand within 5 years.